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Wargaming
KappaWest has been undertaking
Business Wargaming and related strategic and operational
planning projects for more than 15 years.
KappaWest has designed, developed and implemented
more than 200 Wargames in over 15 countries in
North America, Europe, South America, and Asia.
KappaWest’s Business
Wargaming and other planning related work has
been undertaken for a broad range of clients,
including both global giants and smaller, entrepreneurial
organizations, representing a mix of industries,
including for example:
• Information Technology
• Telecommunications
• Defense and Aerospace
• Pharmaceutical and Biotechnology
• Consumer Products
• Professional Services
• Healthcare and Medical Devices
A Business Wargame is a structured, disciplined
and facilitated process designed to make the development
and execution of a plan more effective by helping
an organization to understand a situation much
better than it could through other approaches.
This process involves assigning
several teams, usually three to eight, to represent
different “players” in
the situation. Depending on the purposes and scope
of the wargame, these teams might play the roles
of the company conducting the Wargame, each of
several different competitors, a market or a key
segment in it, a specific customer, a regulatory
body, or some other organization that could affect
the situation in real life.
At the conclusion of the wargame,
facilitators lead a group discussion to capture
all the lessons learned throughout it. Depending
again on the purposes and scope of a particular
wargame, it is it is likely to generate a mix of
both hard and soft deliverables:
Hard deliverables
might be:
- A rigorous analysis of the situation
that defines specific opportunities, obstacles,
risks and needs that were uncovered
- Specific recommendations
concerning actions that should be included
in a plan being developed, or to improve the
level or probability of success of an existing
plan
- The
definition of critical areas of missing market,
competitive or other forms of intelligence.
Soft deliverables might
include:
- Increased knowledge that will
lead to better day-to-day decision-making
- Increased
teamwork and less “silo
mentality”
- More
effective communications among participants
- Ability
to use a selected set of highly effective
concepts, models and tools in other planning
situations
- Increased
awareness of the reality of market, competitive
and other changes in the company’s
business environment.
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