Speaking Engagements

Jay Kurtz, President of KappaWest is also widely regarded as a leading global expert in applying the military-based concepts to prepare more effective strategic, operational, and tactical level plans.

EVENT TOPICS
The Art of (Business) War
How to use lessons from Sun Tzu, von Clausewitz, and other military thinkers to improve success in business.

Strategies and Tactics
Practical examples of the use of military concepts and principles to increase corporate success. Includes an introduction to several valuable tools including Market and Competitive Maps, Decision/Selection Maps, Force Multipliers and Silver Bullet Analysis

Operations… The Missing Link
How to convert a basically sound strategy into the operational level projects and programs that will “make it happen”.

Business Wargaming
How to prepare and conduct Business Wargames to develop and test plans at all levels… especially in highly competitive environments. Includes examples of business wargames conducted to support strategic planning, to test new product launch plans and to help develop bid strategies for major procurements

Competitive Intelligence and Tactics
How to collect and convert market and competitive data and information into actionable intelligence at the strategic, operational and tactical levels. Introduces a series of creative and effective offensive and defensive tactics and outlines what to use… when.

Sales Operations Reviews
How to conduct an effective review to determine how well the sales force is really performing and how to improve its productivity. Also introduces several well-proven processes and tools to increase sales productivity, especially in companies selling “big ticket” products and services in a highly competitive market.

Planning to Win
How to use military-based concepts to prepare more effective plans – at the strategic, operational or tactical levels – and to build support for them.

Contingency Planning
When and how to build effective contingency plans to deal with high potential impact events and trends.

Market and Competitive Mapping
Creating and using Market and Competitive Maps to convert data and information into actionable intelligence to support more effective strategic and operational level planning.

REPRESENTATIVE CLIENTS

 • Alcatel-Lucent
 • Amgen
 • American Express
 • American Marketing Association
 • Astra Zeneca
 • Baxter Healthcare Black Ram Engineering
 • BP International
 • Centergistic Solutions
 • Deloitte & Touche
 • Dow Corning
 • Eli Lilly
 • Ernst & Young
 • Fleetwood Enterprises
 • GlaxoSmithKline
 • Hewlett Packard
 • Institute for International Research
 • Institute of Management Consultants
 • Kimberly-Clark
 • Kodak
 • Lantronix
 • Lexmark
 • Lifetouch
 • NetDriven Solutions
 • Nortel
 • Product Development and Management Association
 • Pharmacia
 • PricewaterhouseCoopers
 • Roamware
 • Sanofi Pasteur
 • Society of Competitive Intelligence Professionals

Special Notes

1. Formats may involve any of the following:
 • One or two hour presentations
 • Half to one-day workshops and/or “mini-wargames”
 • Intensive two to five day seminar/workshops or live situation wargames

2. Programs can be customized to reflect an organization’s specific markets, products, competition, situations and objectives.

3. Most programs are supported by a comprehensive, customized Participant Guide to serve as a learning aid during the session and as a valuable post-program reference.

4. Depending upon a program’s purposes and the number of participants, it may be designed to incorporate a high level of audience participation.

Wargames focused on “live” situations may require extensive preparation and several KappaWest facilitators. Refer to KappaWest’s white paper An Introduction to Business Wargaming for more information about these sessions.